IABA, International Airline & Business Academy Dubai Knowledge Village Partner, www.kv.ae
SALES FOR NEWLY APPOINTED SALES EXECUTIVES

Most people think selling is easy - throw in some discounts and add a high profile sales spiel and you can sell anything. But that is far from the truth! For example the difference between an effective sales executive and a mediocre sales executive could mean millions of dollars worth of business for the employer and at the same time tens of thousands of dollar as personal income for the sales person.

One doesn't have to go far - just look at the people who are selling life insurance in the region; some are earning barely Dirhams 1000/= per month while the top sellers are making more than Dirhams $ 50,000/= per month! And the interesting part is that those earning meager amounts seem to be running around a lot more than those who are earning many times more!

More than 95% of the sales executive in the region have never attended a course or gone through any formal training and yet they are expected to bring in business. Worse is the fact that a large majority of sales executives are people who could not find a suitable employment in any other profession so they joined sales!

It is no wonder why most people avoid and scoff sales executives and think very small of them. Any yet if the sales executives invest in learning the ropes of selling or if the employers provides or arranges for the required training both could benefit immensely in the short as well as long term. The employers could gain additional sales and enhance their business goodwill and the sales executive could earn higher commission.

Developing new sales executives or those in the professional for sometime without any formal training is where we come in - we develop sales personnel from mediocre to super sales performers through this training and by being there for them even after the training. All participants to our sales training automatically get enrolled into a forum for sales personnel where they can mingle and learn from each other. We regulate and coordinate the forum to ensure the best possible learning environment and opportunity.

WHO CAN BENEFITS FROM THIS COURSE?

All those who are new to the profession of selling and those involved in supporting sales or involved in marketing. Even sales executives who have been selling for some time but had no formal training can reap immense benefits. For existing sales executives the course can be a good refresher in selling techniques and best practice.

WHAT WILL BE COVERED IN THIS COURSE?

This 20 hours plus training program is a two full days and an evening commitment. The course is held on Thursdays evenings, Fridays & Saturdays full days. The Thursday session is from 1800 hours to 2200 hours and the full day sessions are from 0900 hours to 1700 hours.

Maximum number of participants in each batch is limited to twelve so that the instructor can give personal attention to the learning needs of individual delegates in the class.

NLP (Neuro Linguistic Programming) and speed learning techniques are extensively used for effective learning and application of skills picked up in the class.

Program Outline:

Learn how to use different sales approaches Learn how to recognize buying signals and close the sales
Learn how to connect with your prospect and build credibility - build rapport & make positive first impressions Develop sales strategies that work
Learn how to find out the needs of your potential customer Use 'call values' to ensure they attend to high priority potential client and sales opportunity
Objective selling Make daily sales call plans and how to manage your territory - '80/20 rule.'
SWOT analysis Maintenance and prospection calls and how to determine the correct ratio
Identifying the stages of a sales call and Best times to call major customers
Selling benefits and not features including USPs Strategies for keeping in touch with major clients
Questioning and listening skills Win and network with internal customers to increase your selling ability
Learn how to use both verbal and non-verbal communication for high impact with your prospect How to keep a tab on client's purchase and keep competition at bay
Learn how to manage sales objections How to get past the gate keepers
Developing a 'market information system' that keeps you informed on your performance, market developments, and competition's business How to get referrals & testimonials from satisfied clients
How to develop your yearly targets and self monitor your performance Making the most of your time
The sales funnel that keeps sales flowing - you're constantly winning and loosing clients After sales techniques, Service recovery etc.

WHAT IT COSTS?

Apart from your commitment, time, & attention:

Dirhams 3,750/=

The above will cover the following:
    - Tuition fees
    - Course material
    - Refreshments & working lunch on full day sessions.

Venue: Will be advised soon

Dates: January 2009

TRAINER'S PROFILE

  • Certified NLP Trainer & Coach
  • Over 25 years of experience with a major airline in various positions of sales & marketing
  • Over eight years experience as a corporate facilitator - carrying out training needs analysis, developing training courses, & delivering them on various soft skill courses on sales, marketing, presentation skills, problem solving & decision making, customer service, public speaking, meditation, business writing skills, stress management, time management and more.

Please click here for the registration.

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