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Travel Agent Marketing & Management Cabin Crew Training Certified Corporate Travel Manager

Home » IABA Certified Programs » Travel Agent Marketing & Management This course will provide you with a sound knowledge of modern marketing concepts and principles, including proven internet and e-mail techniques. It covers seasonal implications and illustrates the place of advertising and promotional activities in relation to sales. The student will gain a good understanding of the marketing tools and strategies used in the travel industry. Successful completion of the one-paper examination leads to the IATA/UFTAA International Travel Agents' Marketing Certificate. Recommended Pre - Qualifications A good understanding of English, as well as some industry experience. Who will Benefit? Established Travel Agents Travel Agents starting up a business Current travel industry managers and supervisors Potential travel industry managers Course Content An Introduction to Marketing Market Research Operating Costs and Profitability Seasonal Implications Distribution Promotion Pricing Policies Reacting to Competition Marketing Planning The Marketing Audit and Marketing Effectiveness Each chapter includes key learning points and study checks. How You will Benefit? Understand marketing and its purpose, including basic principles of market research, the marketing environment and competitive analysis Gain insight into selling principles Evaluate the effects of seasonality in agency operations Have the ability to analyze costs and determine profitability Be familiar with market segmentation Be able to analyze and react to the competition Understand and develop pricing policies Know the characteristics inherent in marketing effectiveness, including marketing audits and measurements Learn to develop and implement marketing plans

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