CUSTOMER SERVICE
Walk into any service organization and more than likely you will find much to be desired!
There is so much talk on customer service and every Tom, Dick, and Harry seem to know all about customer service and yet service levels are pathetic except for a few organization that you came across here and there by accident!
The situation is getting from bad to worse. New businesses are opening up every day and new staff is being inducted on a daily basis but these staff is not being given any mentionable service training. They are largely expected to learn on their own and be shown the way by their seniors; most of who don't have the minimum service or necessary training skills.
Surprisingly most entrepreneurs question the benefits of effective 'customer service' training. Imagine you have 100 service agents who service your customers face to face every day and another 50 telephone agents at your call center who attend to customers over the phone. Now imagine what could be the return on investment if you provided them with excellent customer service training?
1.If each agent generates Dirhams 100/= extra business per day for the next 365 days because of training that enhances their service levels in general what kind of extra revenue would it generate? Not a very difficult calculation is it?
150 staff x 100/= x 365days = Dirhams 5.47 million
Plus the enhancement of your goodwill in the market - how much value would you put on that?
Further how much value would you put on the synergy that higher customer service levels and enhanced goodwill will add up to in three to five years time?
2.To achieve the above how much money would you invest in training? What if you spend half a million which is less than 10% of the extra revenue coming in because of training your front line staff?
What if you train everyone in your company on customer service?
3.You must be whispering to yourself, "If it was that simple every business in the world would be in the fortune 500 category!" And you are absolutely right in being skeptical. Go to any large city in the world and you can expect to find a flurry of activities including 'training' both in-house and out-house in various organization to better their service levels.
So what is lacking? Let us consider the following:
- Most customer service training is generic and off the shelf without any 'Training Needs Analysis' being carried out
- The content has very little material that the staff can relate to - what they do and face everyday with their customers
- The training is mostly lecture and slides that becomes boring for the delegates - very little learning geared to 'experiential learning' or learning by doing
- The delegates are not invited or encouraged to participate in their learning process - it is almost as they have gone back to elementary school
- Once the training is over the whole thing is forgotten - most front line managers and supervisors are mostly busy with running the business. They totally ignore monitoring their staff to ensure that the delegates put into practice what they have learned in the class.
Besides the supervisors are hardly aware of the specific objectives of the training intervention and can not respond appropriately to staff wanting to apply their learning after having attended training!
Furthermore once the training is over the external trainer vanishes from the scene looking for new clients or if he/she has flown in from a foreign land then they are not available for any consult of any kind!
In short training is done but the desired results are not guaranteed. What wastage of money, man-hours, and effort - wouldn't you agree?
| So what is different about IABA Customer Service training? |
Our training is different than most others because we carry out necessary training needs analysis, understand the pulse of your business before attempting to develop the content, make it as focused to your business as possible, make it fun for the delegates by putting in lots of simulations, role plays, case studies etc., all geared to experiential learning.
Also we see to it that customer service training is not just one off initiative but an ongoing process that yields the result both in the short term and long term.
We refuse to carry out any customer service training without establishing the real needs that have to be addressed; we observe your business to get a better understanding of how it works and its relative position in the market; your future plans; views of the front line staff, their supervisors/managers etc., before developing the content, deciding on delivery methods, and devising a follow up to ensure the training works.
And that is not all - we also insist with businesses that the customer service training be an ongoing process where we are available round the year to provide all the necessary support in the form of consultancy, mystery shopping exercises and brainstorming new ways of doing things as the market changes and your business grows.
| WHO CAN BENEFITS FROM OUR PRESENTATION SKILLS TRAINING? |
Front line & call center staff and their supervisors. Key staff dealing with the front line staff or external customers indirectly.
Modular training for customer service awareness can also be developed and deliver in-house to develop much needed 'customer service culture'.
| A.What is customer service? |
M.Managing irate, difficult, and abusive customers |
| B.What good service looks like & best practices? |
N.How & when to be assertive? |
| C.How your attitude influences your behaviour? |
O.Basic of telephone techniques and etiquette |
| D.Locus of control |
P.Why should you build business relationship with customers especially major customers? |
| E.Personality profile |
Q.Meeting & exceeding customer expectation |
| F.What do you sell - benefits & features |
R.Managing internal customers to provide excellent service |
| G.How to add value to your services? |
S.Why should you profile your major customers and how to profile? |
| H.How to cross, up, down sell? |
T.The need for service standards |
| I.How to build rapport with your customers? |
U.How to close the sale quickly |
| J.How can you find out what your customers want? |
V.Service follow ups |
| K.The difference between customer needs and expectations? |
W.Service recovery |
| L.How to manage customer and price objections? |
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Dirhams 1,750/= per participant - minimum participant to be trained is 25.
For more than 100 delegates from a company group discounts of up to 10% apply.
The above will cover the following:
- Tuition fees
- Course material
- Refreshments & working lunch on full day sessions.
Venue: Will be advised soon
Dates: January 2009 onwards
- Certified NLP Trainer & Coach
- Over 25 years of experience with a major airline in various positions of sales & marketing
- Over eight years experience as a corporate facilitator - carrying out training needs analysis, developing training courses, & delivering them on various soft skill courses on sales, marketing, presentation skills, problem solving & decision making, customer service, public speaking, meditation, business writing skills, stress management, time management and more.
Please click here for the registration.
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