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 Total Modules : 6 Total Classes : 12 Each class of 1hrs 30 minutes [Classes - on Fridays at Knowledge Village between 0900 to 1300 hrs] Course fee : Dhs.2500/-
What is travel marketing and it's definition, Defining marketing orientation, Match company offering to customer needs, Analyze market opportunities. Professional looking materials for marketing, Customer service standards, Sales standards in marketing. Target market, the product, the service delivery and financial accountability of the product.
Competition, Legislation and regulation, Economic environment, Technology and Product design and deployment. Identify product using brand name, Trademark, Direct and indirect markets. Organisational buying process, Supplier search and selection process, explanation to key terms like .., buying centre, conventions, corporate meeting and general needs.
Targeting consumers, Individual consumers, business consumers, learning about consumers to trace the key market conditions. Business institutions, Government bodies and industrial organizations and related marketing needs. Foreign individual clients, Retailers, one point customer outlets and buying power comparisons. Special interest groups, Communities and social network of people and their buying strengths.
Direct marketing and indirect marketing techniques, Relationship marketing and one to one marketing techniques. The traditional and additional 4 P'S concepts covering , Product, price, promotion and place taken together with People , packaging, programme and partnership. Commercial online through Internet, Email, Electronic commerce such as B2B, B2C channels, forums, bulletins and new groups communities over the web.
Customer identification, Customer factors and location, market trades and promotional activities. Chain distribution, Mailing clients, direct selling techniques. Pricing strategy, Pricing objectives and various pricing methods and discounts used in the current market situations.
Consumer marketing, Niche marketing, Low profile consumers and potential risks, User community for key products. This course has been designed for students who wish to advance in their career. |
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