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10 weeks, 2 hours per week, Friday/Saturday Dhs 2,500 (inclusive of study material, exam fees, certificate of completion) 1.Role of Marketing 2.External Environment 3.Marketing Strategies 4.Market Research 5.Market Segmenting 6.Buyer Behavior 7.Product Management 8.Pricing 9.Distribution 10.Promotion & Publicity 11.Personal Selling 12.E-Business 13.Internet Strategies |
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